H.O.T. AGH.O.T. AG advises on media – and audits media independently. We combine strategic and operational media consulting with a clearly separated audit and forensics perspective, making budgets, partners, delivery and decisions more transparent and accountable.
H.O.T. AG offers modular media consulting through to a complete media mandate. Independent Audit & Forensics is deliberately run as a separate review role.
From analysis to continuous campaign steering. Modules can be commissioned individually or combined into a complete media mandate.
We do not start with buying advertising. We start by understanding, structuring and planning.
Explore mandateIndependent review of agencies, strategies, plans, costs, buying, media quality and digital supply chains – from governance to media forensics.
Audit advisory is methodologically and commercially separated from operational media mandates.
Explore mandateWhether the mandate is media consulting or audit, we start with the decision question – not with a tool, channel or buying route. Scope, responsibilities and measurement logic are defined first.
We first clarify objectives, the decision question, context, data basis and responsibilities.
We translate markets, audiences, touchpoints, processes or audit objects into a robust working logic.
Depending on the mandate, we execute and optimize media – or independently verify strategy, buying, delivery and quality.
Results are translated into concrete budget, partner, governance or next-media decisions.
FouAnalytics can add an independent in-ad and on-site evidence layer to digital delivery. H.O.T. AG uses it to measure more than 300 technical and behavioral signals in real time. What matters is what measurement, context and expert interpretation mean for a concrete decision.
Explore FouAnalyticsSignals are measured with FouAnalytics in real time and contextualized through forensic analysis.
our focus has included Media Forensics and digital media quality since this period.
We can manage a complete media mandate. An independent audit is a different role, with its own scope, evidence logic and transparent separation from operational responsibility.
We do not publish client metrics without approval. Our cases therefore focus on how a question is structured, measured and translated into decisions.
For FUSO in Switzerland, H.O.T. AG combined brand and audience analysis, POE strategy, touchpoint assessment, data-driven planning, buying and continuous optimization. The result: more relevant reach, strong website traffic growth, higher product interest and increased sales in a declining market.
View casePost-bid in-ad and on-site measurement exposed gaps between bought delivery, traffic quality and actual user behavior. After optimization, confirmed human traffic increased by 50% within one week while bot traffic fell by 50%.
View caseFor a German financial services company, H.O.T. AG combined in-ad and on-site forensics with curated supply governance. Within four weeks, the confirmed-human rate increased by 60% while bot traffic fell by 60%. The optimized campaign then delivered more than 96% of impressions to confirmed-human devices.
View caseThe quality of consulting and audits comes from combining media experience, measurement methodology, technical analysis and transparent interpretation.
Media and marketing specialist at H.O.T. AG in Zurich focused on Media Strategy, Media Forensics, Ad Fraud, bot traffic, Brand Safety, Programmatic Governance, Signal Validation and OSINT.
ProfileChairman of H.O.T. AG, business economist, entrepreneur and investor focused on Business Development, Corporate Governance and process optimization.
ProfileStrategy consultant and technical sparring partner with more than 26 years of experience across AdTech, Retail Media, Data Privacy, Identity and digital product development.
ProfileIndependent ad-fraud researcher, founder of FouAnalytics and a digital marketing and strategy practitioner for more than 25 years.
ProfileOur insights combine clear definitions, methodology, sources, limitations and concrete decision context.
Media Consulting and Audit Advisory are deliberately separated at H.O.T. AG. Describe the task – together we define which modules are useful and where genuine independence needs to begin.
No generic product demo. We start with the task, scope and the role H.O.T. AG should take.