H.O.T. AGA Programmatic Audit examines not only campaign KPIs but the technical and commercial supply chain behind them. H.O.T. AG reviews DSP setup, deals, exchanges, SSPs and resellers, publisher origin, measurement coverage, costs and quality rules and asks whether operational complexity creates verifiable value.
Depending on scope: DSP configuration, deal and open-market structures, exchanges, SSPs and resellers, publisher and placement data, seller chains, measurement coverage, quality rules and defined cost positions.
Supply Path Analysis reconstructs the technical and commercial routes through which an impression was offered and bought. It exposes how many parties are involved, which roles they perform and where cost, transparency or quality questions arise.
No. Fewer routes are not automatically better. The question is which routes are transparent, necessary, efficient and quality-assured and whether different paths provide genuinely different inventory or data value.
They provide important structured information about authorized sellers and seller chains. An audit additionally asks whether declared and observed routes are consistent and what quality the actual delivery produced.
Anomalies are translated into prioritized governance and operations actions: retain, reduce, investigate further, exclude, renegotiate or clarify contractually.
We define mandate, scope and responsibilities before the project begins – and clarify whether H.O.T. AG is needed as media consultant or independent audit function.