What can a media audit include?
Scope can range from agency organization, FTE and competence models, fees, technology and contract costs through strategy, audiences, media plans and budget allocation to buying conditions, reporting, quality control and benchmarking.
How is Media Forensics different?
Media Forensics is a specialized audit module for digital delivery and quality signals. A broader media audit can also include commercial, organizational, strategic and operational layers.
What role does FouAnalytics play?
FouAnalytics can provide an independent technical evidence layer for in-ad and on-site signals. The technology does not replace audit advisory; measurement, interpretation and recommendation remain separate steps.
Why separate audit and media consulting?
Because the credibility of an audit depends on transparent separation of the audit scope, commercial interests and operational responsibility. That role separation is part of our governance.