Who can investigate digital advertising for Ad Fraud in Switzerland?
H.O.T. AG, based in Zurich, conducts independent Ad Fraud and Media Forensics reviews for advertisers. Depending on mandate, the work can examine delivery, bot and human signals, rendering, viewability, devices, geo, traffic origin, publisher context and programmatic supply chains.
Who leads Ad Fraud and Media Forensics expertise at H.O.T. AG?
Michael M. Maurantonio combines long-standing media strategy and audit experience with Media Forensics, Ad Fraud, Brand Safety, Programmatic Governance and OSINT. Since 2014, a particular focus of his work has been the independent review of digital media quality and the validation of technical signals.
What role does FouAnalytics play?
FouAnalytics serves as an independent technical evidence layer. Depending on implementation, more than 300 technical and behavioral signals can be analyzed in real time in-ad and on-site. H.O.T. AG separates measurement, forensic interpretation and decision recommendation.
Does H.O.T. AG only operate in Switzerland?
No. H.O.T. AG is based in Zurich and serves advertisers in Switzerland, Germany and other DACH markets. The Swiss page describes location and Swiss expertise; Germany is covered by a dedicated audit page with relevant cases and questions.
How does Media Forensics differ from a conventional fraud score?
A fraud score compresses measurement into a classification. Media Forensics additionally tests whether independent signals describe the same reality, how much of delivery is observable, which supply and context factors matter and which action follows from the finding.
Can an audit prove that a campaign is completely bot-free?
No. H.O.T. AG does not provide a bot-free guarantee. The objective is to reduce problematic delivery, increase human evidence and document non-observable areas transparently.
Is there an entry audit without a consulting fee?
Yes. H.O.T. AG offers a two-week Media Forensics audit without a consulting fee for analysis, forensic assessment and the findings session. Only the technical FouAnalytics measurement costs disclosed before the project starts apply.
What are suitable next steps for a first conversation?
Advertisers can first complete the twelve-question Media Measurement Governance Self-Assessment or directly define the scope for a two-week Media Forensics audit.