H.O.T. AGFouAnalytics is forensic measurement technology for digital advertising. H.O.T. AG uses it to analyze more than 300 signals in real time, depending on implementation, across in-ad and on-site measurement at impression, device, traffic and contextual levels. The value does not come from a dashboard alone, but from measurement coverage, cross-signal evidence, expert interpretation and concrete action.
Measurement code runs within or in the context of ad delivery and can capture signals about the slot, rendering, visibility, timing, technical environment and interaction. This helps investigate the gap between a server-reported impression and what actually executed on the device.
On-site signals are generated on the destination site and help assess which traffic sources, devices and behavior patterns actually arrive. This is particularly relevant when walled gardens or other platforms do not permit independent in-ad measurement.
Where FouAnalytics is technically implemented, observable signals for measured impressions are analyzed at individual-event level rather than extrapolating the entire campaign from a small sample window. Actual measurement coverage is documented separately.
More than 300 technical and behavioral signals can be measured and analyzed in real time, depending on the environment and implementation. The number itself is not the conclusion; what matters is the combination of relevant signals and their consistency.
Technology provides evidence and anomalies. Assessment requires the context of campaign, supply chain, tracking, buying and the business question. A technical signal is not automatically a fraud verdict.
At H.O.T. AG, FouAnalytics is positioned as a measurement and evidence layer. In independent audit mandates, measurement, interpretation and operational media responsibility are transparently separated.
H.O.T. AG charges no consulting fee for the analysis, forensic interpretation or findings session. Only FouAnalytics technical measurement costs apply and are disclosed before the audit.
See audit scope & conditions *Free refers to the H.O.T. AG consulting fee. Technical measurement costs remain chargeable.We define mandate, scope and responsibilities before the project begins – and clarify whether H.O.T. AG is needed as media consultant or independent audit function.