Patrick von der Gönna
Digital infrastructure creates value only when technology, data, business model and governance work together.
Patrick von der Gönna is a strategy consultant, business coach and project manager with more than 26 years of experience in digital marketing and the transformation of digital business models. His work combines technical depth with a practical focus on how data, technology and operating models create economic value.
At H.O.T. AG, his focus lies at the intersection of AdTech, Programmatic, Retail Media, loyalty, identity management and data privacy. He evaluates platforms and vendors, designs target architectures and translates regulatory requirements such as GDPR and the EU AI Act into implementable architecture, process and governance decisions.
Patrick has worked on technical and strategic consulting mandates for organizations including COOP, Deutsche Telekom, ProSiebenSat.1, RTL, Ringier, Deutsche Postbank Group, Zalando, Axel Springer, Otto Group, IONOS, PAYBACK and Dentsu. He is a Certified ScrumMaster and Certified Scrum Product Owner with the Scrum Alliance.
A concrete task is the best starting point.
We define mandate, scope and responsibilities before the project begins – and clarify whether H.O.T. AG is needed as media consultant or independent audit function.