H.O.T. AGH.O.T. AG in Zurich conducts independent Ad Fraud and Media Forensics audits for advertisers in Germany. Depending on mandate, we combine FouAnalytics in-ad and on-site measurement with human/bot signal analysis, programmatic supply-chain review, media expertise and concrete governance and optimization actions.
H.O.T. AG serves German advertisers from Zurich across the DACH region. An audit can be run independently of the existing media agency, DSP, SSP, platform, publisher or sales-house setup when scope and data access allow a robust review.
Published anonymized H.O.T. AG cases include a German financial-services advertiser and a German retailer. In both cases, media delivery and traffic quality were examined with independent technical evidence and translated into operational optimization.
The technical scope depends on channels and implementation. It can include in-ad signals for delivery, rendering, viewability, device, browser, geo and interaction, as well as on-site signals for traffic origin, human/bot evidence and behavior on the destination site.
Yes. An audit can operate as a separate review role alongside existing media and technology partners. Clear responsibilities, measurement points, data access and separation between operational media responsibility and independent review are essential.
Depending on scope, H.O.T. AG examines DSPs, SSPs, exchanges, deals, resellers, publisher origin, ads.txt and sellers.json context, measurement coverage, cost and quality patterns. The goal is a transparent governance logic, not simply reducing the number of partners.
Bot traffic, IVT and Ad Fraud are not treated as synonyms. A single percentage is not a forensic finding; definition, methodology, coverage, signal coherence and the economic mechanism behind an anomaly matter.
For suitable digital campaigns, H.O.T. AG offers a two-week Media Forensics audit as an entry point. No consulting fee is charged for analysis, forensic assessment and the findings session; technical FouAnalytics measurement costs are disclosed upfront.
No. An independent audit can complement the existing agency, DSP or publisher structure. Its purpose is to create a second evidence layer and a robust decision basis, not automatically to replace current partners.
H.O.T. AG charges no consulting fee for the analysis, forensic interpretation or findings session. Only FouAnalytics technical measurement costs apply and are disclosed before the audit.
See audit scope & conditions *Free refers to the H.O.T. AG consulting fee. Technical measurement costs remain chargeable.We define mandate, scope and responsibilities before the project begins – and clarify whether H.O.T. AG is needed as media consultant or independent audit function.