ABOUT H.O.T. AG
Independent Advertising Intelligence.
H.O.T. AG combines two clearly separated roles: modular to end-to-end media consulting and independent Audit & Forensics advisory. Technology supports both but replaces neither strategy nor judgement.
WHY H.O.T. AG
There is a critical boundary between advising and controlling.
We can analyze, plan, buy, steer and optimize media. We can also independently audit agencies, strategies, costs, buying, delivery quality and digital supply chains. The key is preventing these roles from blending unnoticed. Transparent mandates and traceable evidence are therefore part of how we work.
Audit separated from media mandate
Evidence before assumption
Technology plus judgement
EXPERTS
Technology does not replace judgement.
The quality of consulting and audits comes from combining media experience, measurement methodology, technical analysis and transparent interpretation.
Media Forensics & Strategy
Michael M. Maurantonio
Media and marketing specialist at H.O.T. AG in Zurich focused on Media Strategy, Media Forensics, Ad Fraud, bot traffic, Brand Safety, Programmatic Governance, Signal Validation and OSINT.
ProfileChairman & Business Advisory
Ursin Mirer
Chairman of H.O.T. AG, business economist, entrepreneur and investor focused on Business Development, Corporate Governance and process optimization.
ProfileAdTech, Retail Media & Privacy
Patrick von der Gönna
Strategy consultant and technical sparring partner with more than 26 years of experience across AdTech, Retail Media, Data Privacy, Identity and digital product development.
ProfileAdvisor Media Forensics
Dr. Augustine Fou
Independent ad-fraud researcher, founder of FouAnalytics and a digital marketing and strategy practitioner for more than 25 years.
ProfileNEXT STEP
A concrete task is the best starting point.
We define mandate, scope and responsibilities before the project begins – and clarify whether H.O.T. AG is needed as media consultant or independent audit function.