CASE · Brand Safety

Evolving Brand Safety from a blocklist into a governance system

Technical signals, OSINT and qualitative review are combined into a transparent risk logic.

Challenge

Keyword and category blocking can reduce individual risks, but often fails to explain who operates an environment, how content is monetized or how domains are connected.

Approach

Align risk definitions with the brand
Investigate domains and operator structures
Combine technical and qualitative evidence
Document include, exclude and escalation rules

Outcome

Brand Safety moves from reactive blocking to a manageable process with transparent responsibilities.

NEXT STEP

A concrete task is the best starting point.

We define mandate, scope and responsibilities before the project begins – and clarify whether H.O.T. AG is needed as media consultant or independent audit function.