Which risks matter in CTV?
Depending on setup: inventory and app origin, device spoofing, VAST-wrapper complexity, player size and visibility, manipulated video events, supply-chain complexity and discrepancies between participating systems.
CTV FORENSICS
CTV is premium inventory. That does not make independent verification less important.
Connected TV combines high media value with a technically complex supply chain. A CTV audit therefore examines not only completion rates but inventory origin, VAST and player signals, device and supply-chain consistency, measurement coverage and whether video events represent plausible playback.
Which video signals can be forensically relevant?
Start, quartiles, completion, autoplay, sound state, skip, replay and seek events as well as player size and visibility. Impossible or unusually uniform event sequences can justify deeper investigation.
Why is CTV harder to measure?
SDKs, Server-Side Ad Insertion, proprietary device environments and restricted client signals can reduce independent observability. That is precisely why measurement coverage must be documented explicitly.
What is the objective of a CTV audit?
Not a universal fraud percentage, but transparency about which signals are robust, where risks exist and which control points make sense in buying and the supply chain.
NEXT STEP
A concrete task is the best starting point.
We define mandate, scope and responsibilities before the project begins – and clarify whether H.O.T. AG is needed as media consultant or independent audit function.