Roger Keller
How should we plan and place messages so they reach people, persuade through their content and deliver commercial results?
Roger Keller has worked in advertising, media and market research since 1987. He combines strategic advice with a consistent focus on how brands perform in media and how audiences behave. He knows the media market from the perspectives of both advertisers and media owners.
Within the H.O.T. AG expert network, he focuses on tactical media planning and data-driven execution of digital marketing activities, especially social media, display advertising and search engine marketing. His objective: to place messages where they make an impact and manage campaigns for commercial efficiency.
Roger has extensive entrepreneurial experience, having founded, built, transformed, developed and managed businesses in the advertising and media industry. As an adviser, he has worked with prominent clients, including international and Swiss consumer brands, media companies and established advertising and media agencies.
Earlier in his career, he worked as a journalist and photographer. He studied sociology and business administration at the University of Zurich.
Roger works closely with H.O.T. AG as an independent cooperation partner and runs his own company, ROK MEDIA.
A concrete task is the best starting point.
We define mandate, scope and responsibilities before the project begins – and clarify whether H.O.T. AG is needed as media consultant or independent audit function.